Haku is the premium Japanese craft vodka from the House of Suntory. Its unique creation process starts in Kagoshima and ends in Osaka, Japan. Made with 100% Japanese white rice, the name Haku means “white” in Japanese. The word can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean, and luminous vodka. Filtered through bamboo charcoal, Haku has an unparalleled soft, round, and subtly sweet taste.
Today, the House of Suntory is proud to introduce Haku, the Japanese craft vodka. Haku is crafted with the Nature and Spirit of Japan, true to the vision of Suntory’s founder. A unique savoir faire of Suntory’s artisans, it is now ready for the world to discover. The creation and perfection of Haku is based on more than 100 years of experience and expertise.
The name Haku celebrates the origin and the craft of this Premium Japanese Vodka. The kanji (Japanese character) for Haku means “white”. But the subtlety of the Japanese language often gives kanji several readings. Read as “shiro” it would merely means white. But read as “haku”, it is intentionally rooted and elevated. Rooted as referring to “Hakumai” (白米) – Japanese white rice- the origin of the liquid. Elevated as evoking “Junpaku” (純白) – “untainted” and brilliant – a tribute to the craft of mastering a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.